Creative Services

As the saying goes - Squeeze the creative juices! About MePortfolio

LOGO DESIGN

Think of your logo like the face of your business or entity. It does not necessarily have to be a visual representation of what your company does, just like your face doesn’t give much away about what you do for a living. A good logo should be simple, scalable, memorable or impactful, versatile and relevant. It is often said that customers form an opinion about a company within seconds. A well-designed logo is an easy way to convey to potential customers that your business is professional, trustworthy, and provides quality goods or services.  If your logo is unprofessional, generic or just plain crap, this reflects on you and your business.

BRANDING & VISUAL IDENTITY

If the logo is the face of your business then the brand is the personality of your business; the voice, the values, the style. While a logo is only a small simple mark, a brand includes every single touch-point your customers have with your company. In short, your brand is the way your customer perceives you. Having a strong, engaging, consistent brand works to build customer recognition and loyalty. As a designer I cannot provide all elements of your branding strategy, as some are intangible, some are directly linked to you. What I can create for you is a ‘visual identity’ (ick, wanky designer term) complete with a guide for your internal team or other third parties to follow, as consistency is key to successful branding.

WEB DESIGN

In today’s world where the online world and the real-world blur together, any business that ever hopes to succeed must have a web presence. Thinking about making your own website? You’ve seen Squarespace and Wix ads floating around online, doesn’t look too hard… Wrong! It doesn’t matter how computer literate you think you are, design skills cannot be learned overnight. Design is about how it looks (on any size screen!), how it makes people feel, the action it provokes, the user experience, the character of your business and its message. Above all else, website design is about building trust.

Without a solid understanding of design, you’ll almost certainly get it wrong. Your competitors on the other hand, might choose to hire a professional web designer and avoid any mistakes. Let’s work together and make something slick, interesting and professional. 

PRINT MATERIAL

While websites are an important part of the sales funnel for most businesses, some people still require various pieces of print marketing material. This is my strongest area of design, so let me know if you need brochures, business cards, proposal documents, report documents, posters or flyers to advertise and event, product or service. Because today’s’ marketing has had such a significant shift into the digital realm, a hard copy brochure or flyer can have more of an impact. There is something about being able to hold it in your hands, feel the weight of the paper, the texture of the print, it’s a tactile experience the customer doesn’t get from your website.

Outside of business specific requirements I can assist with custom wedding or other event invitation sets and stationery. Don’t download something generic off the internet, let’s make something together that really suits your couple style (and budget…) while making your guests feel very special.

PACKAGING & LABELS

Standing out on a shelf, or even on an online store, is a challenge faced by many products and many businesses. A product’s packaging communicates many things, from what the product can do for your customers to your company’s values. Some would argue that the packaging is as important as the product itself because it’s a crucial marketing and communication tool for your business. While I do not claim to be a structural cardboard engineer, and I have no idea what the best method of packaging is, I can help with translating your brand onto the outside of your product. A beautiful package or label can help your product stand out from the masses, from wine bottles to egg cartons, let’s discuss your requirements today. 

SOCIAL MEDIA & ONLINE MARKETING

Navigating the world of social media marketing can be difficult, especially if you’re not a millennial. “What’s a sponsored post?”, “Who sees my Facebook ads?”, “What is content marketing and why is it important?”, if you’re asking any of these questions, get in touch and I can manage your social media marketing campaigns for you. Did you know that people can shop at your online store through social media as well? Facebook and Instagram marketing provide a diverse platform for your customers to interact with your business. I can also help with Google Ads campaigns and Analytics management.

ILLUSTRATION

During my four years at art school, I developed my own style of illustration, through my exploration the female form in fashion magazines. I employ mainly manual collage methods, as well as water colour and indian ink wet media illustration. The magazine collage during my studies was about the exploration of ‘the cut’ in fashion and in collage itself. My final fourth year thesis was based in the examination of fear and desire in fashion. Check out my instagram for more of my illustration work.

SIGNAGE & DISPLAYS

Signage can be an essential component of a business’s overall marketing strategy. A sign that contains the company’s logo can help reinforce its brand. Signs are also used to draw attention to promotions and to convey information about the business, even if that information is simply, “we are here!”. Because an exterior sign is visible 24 hours a day, 365 days a year, its exposure is prominent and continuous. Talk to me today about designing the artwork for building signage, shopfront or portable stall signage, street signage, flags and banners, as well as billboards and vehicle wraps. I can also assist with POS displays, product displays and exhibition stand styling.