This final logo design for Wild Rose Media is the cleanest and most visually minimal of the options we explored, although that doesn’t mean there is no style.
The modern sans-serif font is moderately spaced to indicate a higher-end quality of service, the words are given equal importance so that they do not compete with the rectangular element.
The rectangle is 4:3 ratio, a common social media/photography image ratio used in digital marketing. This ratio also makes the composition inherently visually balanced, despite the left aligned text. This rectangle could symbolise the key digital component of Wild Rose Media’s services, in that this shape represents device screens. Maybe it’s a story about taking your business outside of the box?
The client was set on a rose gold/pink colour scheme, so we settled on a gradient which could immitate a true foiling effect.