Founded in 1995, Theta is a NZ-owned IT consultancy with offices in Auckland, Wellington, Christchurch and Tauranga. They’re analytics, digital, business solutions and systems management specialists.

Theta produces an annual report publication each year, this year they asked me to help with the design of this document. We first worked on the print version, which was to be a standard A4 book, keeping their existing brand styling and just changing the layout a bit from last year. Several cover concepts were submitted, but in the end Theta decided to stick with their typical photo grid cover. It is important to Theta to communicate that as a business they are all about their people. A print run of about 200 units was produced.

In addition to the print version, Theta also puts their reports online, and so required a digital version of the report appropriate for viewing online. Instead of just uploading a pdf of the A4 version, we reworked the spreads to be optimised for screen viewing.