My employers at Mechatronics Engineering (scroll down) also started up a domestic electrical brand, Castle Electrical. I designed and built the brand and the logo as well as the website. The name ‘Castle’ came from the owners wanting to focus on the higher-end suburbs in Auckland for their services, and castles carry connotations of wealth via their historic connection to royalty. We also thought about how, to each homeowner, their own home is their castle, no matter how big or small, or how new or old it is.
The website was built in WordPress, I also managed a Google Ads campaign to help drive traffic to the site, as there is significant competition in the domestic electrical space. Castle Electrical also did a flyer drop in their local area, so I designed a simple flyer for them to promote their range of services in their local area. We also had a lot of success generating leads via Facebook marketing, creating competitions and sharing with local community pages in the West Auckland area.