Business Card Design
R&S Pictures (formerly Reload & Smoke) a New Zealand based production company, representing a select group of high end Photographers who are also Directors.
The team was after a re-brand and changes to their existing logo, as well as new business cards to match the new brand. R&S wanted to keep their 3D glasses symbol, but update their font and the anaglyph colour scheme in the 3D effect. We ended up doing six versions of the logo, to suit all applications.
Tayla Williams Makeup Artist
Business Card Design
Tayla is a very talented friend of mine who made a brave decision to leave the corporate world of desk jobs and follow her dream to become a makeup artist.
We worked together on a logo design and some business cards to help launch her freelance career. She has since gone in a different direction with her brand, but she was very happy with the floaty, feminine feel we produced with this project.
Social Media Artwork
Remix Magazine wanted a set of frames to upload as stories to their Instagram profile. They had a set of 5 headlines and they wanted each to be split into multiple frames so that viewers have to click through to get the full story or reveal the image.
The gif shows how they read as a set.
Branding & Visual Identity
Company Profile Design
Mechatronics Engineering Ltd is an Industrial Automation company run by a husband and wife team, based in West Auckland. I started out by freelancing their logo design and a project proposal document. They asked me to come on board as their Marketing Manager in April 2018.
One of the first jobs when I originally started with Mechatronics was their company profile. It was an internal exercise to help them define their offer and categorise services. The profile was a great sales tool for the team to take to initial consultations with clients, and digital versions we emailed as follow up to cold calls.
The next big task was the website, although once we had the offer laid out clearly in the company profile, it became a lot easier to organise the content. The site started out with only 8 pages, but several extensions with industry specific content were added. Before my employment with this company ended, we started adding case studies to the website as endorsements for their experience.
Product Brochure design
Product Catalogue Design
In my time at Vynco I managed over 20 sub-brand and third party supplier brands. Vynco Lighting, as you might expect, was the lighting division of Vynco, supplying LED products. This was the division of the business that underwent the most change in my four years there.
I created the product packaging, labels, installation instruction sheets, release flyers and often did the product photography for each new product.
The Vynco Lighting brand underwent a significant shift through the course of 2017. We released an entirely new catalogue of products, and the Managing Director had the idea to name them all after movie stars as a point of difference.
My design concept was to change the brand from black and green to gold and green (green for LED lighting is so over done), to represent the Hollywood glitz and glam. The basic page layout still need to be very simple and very heavily specification based. To make our catalogue stand out from the masses in the wholesalers, I opted for a small amount of gold foil stamping on the front cover. I also reduced the book down to a square rather than the standard A4, so that it wouldn’t blend in on the shelf. This foil stamping did it’s job and left a lasting impression on many of the wholesale staff and electricians alike.